Rama Krishna Sangem
Some films are well made, but fails to draw audience. Tight script, gripping narration and decent performances from actors, but below the average marketing. This the impression we cannot but get after watching Great Pre-Wedding Show Telugu movie in theaters. In Prasads Screen 5 in Hyderabad on November 18, in second week of its release barely a dozen people are there in the hall. You know what? Even those dozen clapped and cheered the film, thus giving some markets to its makers.
Interestingly, this movie is running in many theaters in Hyderabad and elsewhere in Telugu states, basically on mouth publicity. Director Rahul Srinivas scores full marks equally with hero Thiruveer. Of course, all other actors too did well, while offering sensitive story line peppered with humour and drama. Suresh Bobbili music cannot be unnoticed. This 116 minute movie will be remembered for long, while offering careers to all those in it. Producers are Sandeep Angaram and Asmita Reddy Basani..
Pre-wedding shoots are a common thing these days. Youngsters who want to wed give much importance to these shoots, rather than the actual wedding itself. The story is set in a remote North-Eastern Andhra village or mandal headquarter. Hero Thiruveer is a small time photographher who agrees to do a pre-wedding shoot of a local youth, close aide of a local leader. Heroine Tina Shravya works in mandal office on contract basis. Thiruveer inadvertently lost the chip of a full shot pre-wedding shoot of the groom
What happens next is the story of the movie. Rahul wrote the story very carefully, without boring us anywhere. Native touch to the screenplay and equal importance to all small characters is the secret sauce of the movie. Rahul know the pulse of keeping audience glued to the screen. Natural settings of village background made the movie a low-cost one. Conflict and resolution are well handled. Comedy and drama are well balanced.
Marketing needs 25 per cent of budget
If we observe movies of these days, it is not enough to make a good product, but equally importance is its marketing. Bollywood superstar Shah Rukh Khan once famously said that t o make a movie super hit it needs to spend at least 30 per cent of its cost on effective marketing. I think, at least 25 per cent is needed for small budget movies like GPWS. That too on social media. Unless a movie is seen in promotions on Facebook and Instagram, it cannot make a decent impact on audience. This is a lesson for small movie makers!