Rama Krishna Sangem
In what is its first product action after achieving one lakh sales in two years, Škoda Auto India has introduced the Slavia Style Edition of its best-selling, five-star safe, crash-tested sedan. This edition’s ex-showroom price in Mumabi is Rs 19.13 lakh.
Speaking on the product, Petr Janeba, Brand Director, Škoda Auto India, said: “The Slavia Style Edition is yet another instance of us listening to our discerning customers and offering an extremely exclusive, yet high value product for our customers. It comes in very limited numbers, for a very focussed set of our customers, but will be accessible across our 200-plus sales touchpoints across India.”
The Style Edition is slotted above the top-of-the-line Style variant of the Slavia. It comes standard with features like a Dual Dash Camera. It hosts an ‘Edition’ badge on the blacked-out B-pillars, black mirror covers and a Black Roof Foil. Inside, customers are greeted by a ‘Slavia’ branded Scuff Plate with the steering carrying an ‘Edition’ badge. Stepping out of the car will reveal a Puddle Lamp with the Brand Logo Projection, said a press release on February 14, Wednesday.
The exclusivity
Škoda Auto India will launch 500 units of the Style Edition of the Slavia. All 500 will come exclusively with the 1.5 TSI engine mated to the 7-speed DSG automatic gearbox. Each of these 500 cars will also be adorned only with the Candy White or Brilliant Silver or Tornado Red paint options, as these shades have been specifically selected to contrast with the exclusive black elements on the roof and ORVMs of this Slavia. This Edition x all of its exclusivity and additional features is priced at a reasonable premium of ₹30,000 over the equivalent Style variant of the Slavia sedan.
Safety
The Slavia Style Edition carries forward the safety legacy of the Slavia coming standard with six airbags and a full 5-star rating for adult and child safety under Global NCAP’s newer, stricter test protocols. It further lengthens the company’s fleet of fully crash-tested 5-star-rated cars for adult and child occupants.
The Slavia sedan, like the Kushaq SUV, is based on the MQB-A0-IN platform that was developed specifically for the Indian market. The platform was jointly developed by teams in India and Czech with a focus on low maintenance costs, high localisation and quick turnaround times for service and spares, while retaining the traditional qualities of Škoda DNA like driving dynamics and safety, among others. The car is localised by upto 95% and comes with a standard warranty of 4 years or 100,000 kms and an optional warranty of upto 8 years or 150,000 kms with a plethora of maintenance and service packages to enhance the ownership experience and lower maintenance costs for the customer.
