Rama Krishna Sangem
Apple introduced its own Apple Intelligence at the Worldwide Developers Conference (WWDC) 2024. Apple Intelligence is a personal intelligence system for iPhone, iPad, and Mac, with an enhanced focus on understanding personal context. This new system will be integrated into iOS 18, iPadOS 18, and macOS Sequoia.
Reaffirming its commitment to privacy, Apple also introduced Private Cloud Compute, which has the “ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers.
The systemwide “Writing Tools” feature enhances users’ writing capabilities across Mail, Notes, Pages, and third-party apps. Users can rewrite, proofread, and summarise text, tailoring the tone and style to fit various contexts and audiences.
In Mail, Priority Messages and email summaries simplify email management. Smart Reply and question identification ensure quick and comprehensive responses.
Many new smart features
Using intelligence, notifications have been refined to prioritise importance and provide summaries. The new “Reduce Interruptions” Focus mode surfaces only the most critical notifications.
Users can now record, transcribe, and summarise audio in the Notes and Phone apps, with automatic notification of call participants during recording. Image Playground introduces a fun and quick way to create images in various styles, such as Animation, Illustration, or Sketch. It’s accessible within Messages and other apps.
Users can create personalised Genmoji to express themselves in messages, adding a new dimension to digital communication. Apple Intelligence enables natural language searches for photos and videos, making it easier to find specific moments or objects.
The Memories feature now crafts stories with narrative arcs based on user descriptions, utilising language and image understanding to select the best content.
