Around 68 crore people watch sports in India, a report


Rama Krishna Sangem

India has a sports audience of 678 million people whose favourites on television (TV) and streaming platforms are cricket, football and kabaddi, said a report on March 20, Wednesday

Chennai Super Kings, Manchester United and Patna Pirates are the most-recalled franchises in the top three sports, according to the ‘Ormax Sports Audience Report 2024′. Cricket, football and kabaddi have an audience base of 612 million, 305 million and 208 million, respectively.

In the Indian Premier League, Chennai Super Kings is the most-recalled franchisee in the Twenty20 cricket competition. Mumbai Indians and Royal Challengers Bangalore share the second spot.

The report defined sports audience as someone who watched sports content on TV or OTT (over-the-top media service) in the last one year at least for 30 minutes.


Increase in digital media watching

Shailesh Kapoor, founder and chief executive officer of Ormax Media, said: “With an increase in digital consumption, TV viewership is no longer an accurate way of estimating sports consumption in a large and heterogeneous country like India. This report is a part of our initiative to build industry data using primary audience research across various categories.”

Cricketer Virat Kohli is the country’s most popular sportsperson and Mahendra Singh Dhoni is ranked number two, despite having retired from international cricket. The report ranks the popularity of sports tournaments, franchises and players by various demographic and market segments, such as gender, age, population strata and states.

“The Ormax Sports Audience Report: 2024 looks at the Indian sports landscape from an audience-first perspective, and is a comprehensive reckoner for anyone looking at crafting a sports monetization, content or communication strategy for the Indian market, ranging from broadcasters, franchise owners, sports, associations, sports management firms, and advertisers,” said Keerat Grewal, head – Business Development (TV, Streaming & Brands), Ormax Media.

The survey was done between November 2023 and January 2024 and had 12,000 respondents

Rama Krishna Sangem

Ramakrishna chief editor of excel India online magazine and website

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Excel India national news magazine is a media startup founded and piloted by Rama Krishna Sangem, a Hyderabad based senior journalist with over three decade experience in the field of media, mostly in print journalism. His rich experience in reporting for both Telugu and English newspapers and heading a TV news channel and some online outfits will be of immense use to this venture. Excel India English news magazine seeks to fill the gap of analytical understanding to our readers who today are confronted with myriad media platforms. Our online version not only offers regular updates and commentary on happenings around us, but also gives larger stories not limited by space constraints of a print magazine. Excel India is ably run by a team of senior journalists committed to values and quality standards in the profession. We urge you all to support and guide us in this endeavour. Reach us at