Cartoon Network & POGO launch school contact program

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Rama Krishna Sangem

Continuing the success of one of India’s largest-ever school outreach programmes, Cartoon Network and POGO, are set to engage with 1 million children across nearly 1400 schools as part of the 17th edition of the School Contact Program (SCP). With rollout beginning this week, the longstanding tentpole initiative will have kids across 17 cities engaging with their favourite characters as the channels continue to foster imagination and inspiration among young minds.

The School Contact Program (SCP) will spotlight two celebrated themes this year. Cartoon Network’s multi-award-winning theme ‘Titans of Tomorrow,’ emphasizes crucial virtues such as recycling and energy conservation, encouraging children to take an active role in creating a sustainable future just like the DC’s Teen Titans! POGO with its much-applauded theme ‘Heroes of Kindness’, will continue its focus on fostering a positive, empathetic community by inspiring acts of kindness among young fans, said a press release.

The SCP will be rolled out across Mumbai, Pune, Nasik, Delhi, Gurgaon, Noida, Ghaziabad, Bangalore, Ahmedabad, Kolkata, Nagpur, Kanpur, Lucknow, Chennai, Hyderabad, Surat, and Indore.

Uttam Pal Singh, Head of Kids Cluster, South Asia, Warner Bros. Discovery, said, “We are excited to launch the 17th edition of the School Contact Program and continue with our commitment to foster a sustainable and compassionate society. With the 2023 themes ‘Titans of Tomorrow’ and ‘Heroes of Kindness’, SCP became one of our most successful programs and we aim to continue building on the success by inspiring students to embody values that will contribute to a kind and future-forward world”.

 

17th edition of School Contact program

Talking about the 17th Edition of the School Contact Program, Tanaz Mehta, Head of Advertising Sales, South Asia, Warner Bros. Discovery, said, “We are thrilled to reintroduce the 17th Edition of the School Contact Program. For 16 years, this initiative has been a powerful tool for our partner brands, enabling them to connect with children through beloved cartoon characters and make a significant impact with their new launches and initiatives”.

As a key component of this year’s engagement program, each participating school will host a vibrant forty-minute thematic session. These sessions will feature a range of interactive activities designed to engage students, including fun icebreakers, compelling discussions on sustainability, and prompts to encourage acts of kindness in their daily lives. The program will also involve hands-on projects focused on environmental care.

The sessions will conclude with a special ceremony where students will pledge to adopt responsible practices for a better planet. To celebrate their active involvement, students will receive delightful goodie bags and certificates from POGO and Cartoon Network, further motivating them to lead and inspire positive change.

 

Rama Krishna Sangem

Ramakrishna chief editor of excel India online magazine and website

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Chief Editor

Rama Krishna Sangem

Excel India national news magazine is a media startup founded and piloted by Rama Krishna Sangem, a Hyderabad based senior journalist with over three decade experience in the field of media, mostly in print journalism. His rich experience in reporting for both Telugu and English newspapers and heading a TV news channel and some online outfits will be of immense use to this venture. Excel India English news magazine seeks to fill the gap of analytical understanding to our readers who today are confronted with myriad media platforms. Our online version not only offers regular updates and commentary on happenings around us, but also gives larger stories not limited by space constraints of a print magazine. Excel India is ably run by a team of senior journalists committed to values and quality standards in the profession. We urge you all to support and guide us in this endeavour. Reach us at excelindiaweb123@gmail.com