Rama Krishna Sangem
Hilton (NYSE: HLT) has extended its global marketing platform, ‘Hilton. For The Stay,’ with new initiatives and investments tailored to the vibrant Indian market. Building on its strategic investments in India, Hilton is proud to announce a collaboration with Bollywood superstar Sidharth Malhotra. This collaboration aims to drive deeper engagement with the platform and emphasize the importance of the Stay as a pivotal part of any travel experience.
Sidharth Malhotra aligns with the modern traveller who is redefining India. “Travelling the world, both for work and leisure, has taught me that it’s not just about where you stay but the entire experience of how it makes you feel. I am always on the lookout for places that offer comfort, elegance, and a sense of home no matter where you are. That’s why I’m excited to be a part of the ‘It Matters Where You Stay’campaign and share what makes a Hilton stay different,” said Sidharth Malhotra.
As it continues its strategic expansion in India, Hilton is set to triple its portfolio in the coming years, pening new hotels in destinations across the country and diversifying its brand offering to meet rising travel demand in India. Set to open in 2025 and 2027 respectively, the introduction of Curio Collection by Hilton and Waldorf Astoria Hotels & Resorts in Bangalore and Jaipur will bring exceptional new branded experiences and cater to the evolving needs of today’s traveller.
Personalized experience
Ben George, senior vice president & commercial director, APAC, Hilton, said: “Our latest activations are a natural extension of our ‘Hilton. For The Stay’ platform in India. Our guests in India crave personalized, authentic experiences, and the stories we will tell together, with renowned names like Sidharth Malhotra will inspire guests to dream book and experience their very own Hilton Stays, exactly the way they want.
With more people in India travelling than ever before, we now have even more ways to highlight how a Hilton Stay – driven by our signature hospitality – just feels different.”
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years.
