Kerala to launch first government owned OTT platform for healthy films

C Space

Rama Krishna Sangem

 

Kerala’s Left front government will launch a state owned OTT platform, C Space, to promote healthy films for people. To begin with, as many as 42 movies including some award winning ones are placed on it. Chief Minister Pinarayi Vijayan  will launch the OTT platform at Kairali Theatre on March 7 at 0930 hrs. Cultural Affairs Minister Saji Cherian will preside.

“C SPACE is essentially a response to the growing imbalances and multifarious challenges in the OTT sector in terms of content selection and propagation,” said Sri Shaji N Karun, renowned film director and Chairman, Kerala State Film Development Corporation (KSFDC), at a press conference here today.

C SPACE is managed by KSFDC, a state-owned company entrusted with the promotion of Malayalam cinema and industry, on behalf of the department of cultural affairs, Govt. of Kerala.

For selecting and approving the content, KSFDC has constituted a curator panel comprising eminent cultural personalities from the state, such as Benyamin, O V Usha, Santhosh Sivan, Shyamaprasad, Sunny Joseph, and Jeo Baby.

 

Content will be curated by a panel

Every content that is submitted to the platform will be evaluated by three curators from the panel for its artistic, cultural and infotainment merit. Only the content recommended by the curators will be showcased in the platform.

Shri Karun said the curators have so far selected 42 films for the first phase of C SPACE. Films that have won awards in National or State Awards or have been exhibited in major film festivals will also be shown.

Another distinctive feature of C SPACE is transparency in its operations and the overall earning and the revenue share. The platform, which operates on pay per view basis, allows viewers to watch a feature film for Rs 75 and shorter contents for much lesser price. Exactly half of the amount charged goes to the content provider.

The launch of the platform will address a major concern of the exhibitors and distributors of the film industryregarding their dwindling profits due to producers releasing their feature films directly in OTT Platforms. To accommodate their concerns, C SPACE has decided to showcase only those feature films that have been released in cinema halls. Besides, short films, documentaries and experimental films recommended by curators will also be made available on the platform.

 

“Nishiddho,” “B32 to 44”  will be premiered

A plan to set aside certain amount for the welfare of film professionals is also under consideration. Award winning films “Nishiddho” and “B32 to 44” will be premiered in OTT Platform through C SPACE. It also intends to launch a new pattern in crowd funding by offering filmmakers an opportunity to recoup the production cost through the support of viewers watching their films.

The launch function on March 7 will be attended by Minister for General Education and Labour Shri V. Sivankutty; Minister for Food and Civil Supplies Shri G R Anil; KSFDC Chairman Shri Shaji N. Karun; and Thiruvananthapuram Mayor Smt. Arya Rajendran.

Also present on the occasion will be Shri Antony Raju, MLA; Smt. Mini Antony, Secretary for Cultural Affairs; Smt. N. Maya, Cultural Director, and Shri K V Abdul Malik, MD,  KSFDC, along with dignitaries from the world of art and culture.

 

Rama Krishna Sangem

Ramakrishna chief editor of excel India online magazine and website

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Rama Krishna Sangem

Excel India national news magazine is a media startup founded and piloted by Rama Krishna Sangem, a Hyderabad based senior journalist with over three decade experience in the field of media, mostly in print journalism. His rich experience in reporting for both Telugu and English newspapers and heading a TV news channel and some online outfits will be of immense use to this venture. Excel India English news magazine seeks to fill the gap of analytical understanding to our readers who today are confronted with myriad media platforms. Our online version not only offers regular updates and commentary on happenings around us, but also gives larger stories not limited by space constraints of a print magazine. Excel India is ably run by a team of senior journalists committed to values and quality standards in the profession. We urge you all to support and guide us in this endeavour. Reach us at excelindiaweb123@gmail.com