Rama Krishna Sangem
The Spotify podcast, hosted by Ahsaas Channa, is for listeners who are looking for a companion to help them manage everyday issues, to listen, and to feel heard.
Spotify has launched its new podcast, Dear Teenage Me, that spans 26 episodes and highlights some of the most common problems that the younger generation faces today. Produced by Yuvaa Originals, and hosted by actor Ahsaas Channa, the podcast aims to pass the mic to Gen-Z voices.
New episodes of the series drop on Tuesday and Thursday every week, and delve into topics such as body image issues, societal pressures, mental health, and beyond.
Each episode, 6-8 minutes long, will feature raw, real, and relatable stories, and valuable lessons. Ahsaas and her guests will share deeply personal anecdotes based on their teenage years that felt like a roller-coaster ride with its various ups and downs. Through popular content creators and inspirational individuals, the podcast hopes to connect with listeners and put issues – big and small – in perspective.
Dhruvank Vaidya, Head of Podcasts, Spotify India, said, “As a digital-native generation, the Zs are engaging in conversations around gender, careers, mental health, patriarchy, and more on social media, audio platforms, and in offline groups. Podcasts are increasingly becoming the go-to source for information, entertainment, and educational content and listeners trust and form an intimate bond with them.
Dear Teenage Me
Our Culture Next Report showed that nearly 50% of Zs ranked their trust in podcasts higher than their average trust in traditional media sources, including TV, newspapers, and radio. With Dear Teenage Me, we want to bring these conversations to as many young listeners as possible, and also to those who are curious about how the youth experience life today.”
“Dear Teenage Me is close to my heart since I belong to Gen Z too, and was a teenager not too long ago. Hearing these incredible stories of young people talking about everything from mental health to relationship problems, and academic pressure to body issues, has been such a powerful experience for me, and I’m excited to share these stories with our listeners,” said Ahsaas Channa.
The podcast features a diverse cohort of young voices from across genders, sexualities, class, castes and communities. Yuvaa, a Gen-Z driven youth media and insights organisation, tapped into its network of over 500 colleges and thousands of students, to bring together the most meaningful stories for the podcast.
Podcasts gain popularity
The Spotify Culture Next Report 2021 highlighted how audio is encouraging the Zs to tune into themselves with 77% of them agreeing that they use audio to reduce their stress levels and 79% believe audio to be healing. The study also showed that podcasters are perceived as being authentic, accessible, and trustworthy. In fact, the average podcast listenership increased over 300% among Zs
in Q1 2021 vs. Q1 2020, and mental health witnessed the most impressive growth as a genre, with an increase of over more than 900% among Zs. Other popular genres include alternative health, spirituality, self-help, and nearly 70% of Zs agreed that podcast hosts “sometimes feel like a friend”.
Besides Dear Teenage Me, there are several other Spotify Originals and Exclusives from India that are popular among the Gen-Z listeners, including The Mythpat Podcast, What’s Up Sister, Horror Time with Sarthak Mishra, The Ranveer Show, Yours Positively, and Shuddh Desi Gay, among others.
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