Rama Krishna Sangem
The Kaftan Company, leading loungewear brand, has opened its outlet at Banjara Hills, Hyderabad recently. The Kaftan Company promoted by Prakruti Rao Gupta and Navin S Rao, the husband-wife duo is now ndia’s leading brand for kaftans.
Established in 2016, the brand is known for its stylish and sustainable loungewear, offering over 500 SKUs across various segments, including nightwear, maternity wear, and everyday fashion for Women’s, Men’s and Kids . Achieved a 5x growth over the past two years and boasts an impressive 80% customer retention rate, said a press release..
Prakruti’s journey began after a successful career with Mercedes-Benz and Fiat-Chrysler. Faced with cancer, she returned to India for treatment. During her recovery, she founded Shibori Designs, which later evolved into The Kaftan Company. Armed with an MBA from the Schulich School of Business and further training from prestigious programs like the Goldman Sachs 10,000 Women Entrepreneurial Program and the UN Women Industry Disruptor Program, Prakruti’s strategic vision has been the cornerstone of the brand’s success.
Navin’s background is equally compelling. With a B.Tech in Mechanical Engineering and extensive experience in marketing and communications at Mercedes-Benz Canada, He did MBA from the University of Bologna, with a focus on Design, Fashion, and Luxury Goods, has been instrumental in driving The Kaftan Company’s growth.
Committed to sustainability
The Kaftan Company’s commitment to sustainability is at its core, with a focus on zero waste, natural fabrics, and ethical production. Nearly 80% of the staff are women, reflecting the company’s dedication to inclusivity and empowerment.
In 2024, the company has done many important things, like launching its first retail outlet in Hyderabad and the first men’s kaftan in India. It is also looking at aggressively expanding via franchise and retail models in 2024-25. With constant new design and style launches, the brand is looking at 2025 with an ambitious look.
