Rama Krishna Sangem
The worlds of style and speed just collided in the most fashionable way. ZILO, India’s fastest-growing fashion-tech platform, has announced a partnership with Anaita Shroff Adajania, country’s most respected and trend-setting voices in fashion, who also comes on board as an equity partner. The stylist loved by the stars is now extending her celebrated eye for fashion to ZILO users, transforming everyday dressing with expert-led curation, said a press release from Mumbai.
In her new role, Anaita will bring her creative vision to ZILO through exclusive, shoppable edits and trend-led collections, from festive and workwear capsules to seasonal trend drops. Each edit will be personally curated by Anaita, paired with ZILO’s commitment to effortless access, delivered to your door in 60 minutes.
Anaita will work closely with ZILO to curate weekly edits, introduce new brands, and bring a steady pipeline of fresh, wearable style to the platform, ensuring that her signature aesthetic becomes an effortless part of ZILO’s customer’s daily wardrobe. These edits are designed as a day-to-day product experience, making her styling accessible for every moment, from occasions to everyday wear, allowing consumers to shop the entire look, try it conveniently at home, and keep what they love.
Bhavik Jhaveri, Co-founder & CIO of ZILO, shared, “We built ZILO to change how India shops fashion: fast, intuitive, and inspiring. Anaita coming on board as an equity partner strengthens that vision. Her creative expertise and belief in the platform will help us make fashion not only faster but also smarter and more expressive.”
Padmakumar Pal, Co-founder & CEO of ZILO, added, “Partnering with Anaita is a defining moment in ZILO’s journey. She represents the pinnacle of fashion authority in India, and her ability to translate trends into meaningful, wearable style is unmatched.
Her decision to invest in ZILO reflects a shared belief in the future of fashion commerce. With her partnership, we’re not just curating fashion, we’re creating a new way for people to xperience it.”
On-demand style
ZILO is India’s next-generation fashion-tech platform, redefining on-demand style with convenience, curation, and speed. Founded by ex-Flipkart and ex-Myntra leaders, ZILO delivers on-trend outfits from over 100 national, international, and D2C brands in under 60 minutes, with features like Home Trials, instant returns, and personalised style recommendations.
Leveraging a hybrid supply model of dark stores and brand outlets, ZILO ensures fresh, in-season collections and a seamless shopping experience for urban consumers, combining the best of online convenience with offline flexibility, said the press release.