Now, our Amul milk enters US market

Amul milk

Rama Krishna Sangem

Now our own Amul milk will be available in America!  This can be called as a symbol of success of Indian diary product in a market like the US where standards are very high and stringent.

For the first time, Amul fresh milk will be available outside India, with the Gujarat Cooperative Milk Marketing Federation (GCMMF) launching four variants of milk in the US market within a week, to cater to Indian diaspora and Asian population.

“We have been exporting dairy products for many decades. This is the first time we are launching fresh milk outside India,” GCMMF MD Jayen Mehta told PTI.

He said “the GCMMF has tied up with 108-year old cooperative organisation Michigan Milk Producers Association (MMPA) to launch fresh milk in the US market,” The milk collection and processing will be done by MMPA, while GCMMF will do marketing and branding of Amul fresh milk.

“Recipe will be ours. Within one week, Amul Taaza, Amul Gold, Amul Shakti and Amul Slim n Trim will be available in the US market,” he said. Mehta said fresh milk will be available in New York, New Jersey, Chicago, Washington, Dallas and Texas among others. GCMMF will target non-resident Indians (NRIs) and the Asian population.

Asked about the selling target, he said GCMMF will focus on branding and marketing for the next 3-4 months. “We are expecting a good response from customers,” he said. Mehta said GCMMF would also launch fresh milk products like paneer, curd and butter milk in the near future.

During the 2022-23 fiscal, the turnover of GCMMF stood at around Rs 55,000 crore, up 18.5 per cent from the previous year.

You know what? GCMMF is already exporting dairy products in about 50 countries.

Rama Krishna Sangem

Ramakrishna chief editor of excel India online magazine and website

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Rama Krishna Sangem

Excel India national news magazine is a media startup founded and piloted by Rama Krishna Sangem, a Hyderabad based senior journalist with over three decade experience in the field of media, mostly in print journalism. His rich experience in reporting for both Telugu and English newspapers and heading a TV news channel and some online outfits will be of immense use to this venture. Excel India English news magazine seeks to fill the gap of analytical understanding to our readers who today are confronted with myriad media platforms. Our online version not only offers regular updates and commentary on happenings around us, but also gives larger stories not limited by space constraints of a print magazine. Excel India is ably run by a team of senior journalists committed to values and quality standards in the profession. We urge you all to support and guide us in this endeavour. Reach us at