Paradise Biryani changes hands

Paradise Biryani, Secunderabad

Rama Krishna Sangem

Hyderabad’s pride Paradise biryani, also known as World’s favourite biryani, has got new owners. Mumbai-based Samara Capital has acquired 51% of this famous food brand, thus becoming the effective owners of the company. This iconic biryani started in 1953 is now in the hands of Hyderabad-based Hussain Ali Hemati as its chairman. Hemati now retains a 4 per cent stake.

Originally, Hemati and Ghulam Hussain launched this biryani house, as a small cafe adjacent to Paradise cinema in Secunderabad, twin city of Hyderabad. Paradise is also famous for Irani chai, which is another speciality of Hyderabad. Paradise circle has become a landmark in Secunderabad.

Samara Captial stake now 51%

Samara Capital, led by a consortium of investors, is headed by Sumeet Narang, currently owns 49% in Paradise Food Court. Now, this is going up to 51% after an investment of Rs 560 crore ($75 million). Samara Capital wants to further improve the menu and open 450 more restaurants, from the present 50.

After remaining static for several decades, Paradise has gone corporate since 2014 when Samara Capital has entered the group, with an initial investment of around Rs 70 crore. By 2020, Samara has put in Rs 200 crore in phases. Hemati became the full owner of the restaurant chain in 1978 and since then, he started expanding its footprint not only in Hyderabad, but outside too.

Franchise model

Paradise has restaurants in most southern cities plus a few in North India. There is a market for franchise food outlets of Paradise, both for dine- in and take- away in the US and Canada. Interestingly, the food restaurant chain is in profits and is likely to net revenue of around Rs 250 crore, according to sources.

Samara Capital is known for their professional management and quality-oriented operations. The group will widen the range of products and quality of service, sources said. Though the signature of Hyderabad may dilute the Paradise brand, new investors are likely to retain its authentic flavour. Hemati will continue to lead.



Rama Krishna Sangem

Ramakrishna chief editor of excel India online magazine and website

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Rama Krishna Sangem

Excel India national news magazine is a media startup founded and piloted by Rama Krishna Sangem, a Hyderabad based senior journalist with over three decade experience in the field of media, mostly in print journalism. His rich experience in reporting for both Telugu and English newspapers and heading a TV news channel and some online outfits will be of immense use to this venture. Excel India English news magazine seeks to fill the gap of analytical understanding to our readers who today are confronted with myriad media platforms. Our online version not only offers regular updates and commentary on happenings around us, but also gives larger stories not limited by space constraints of a print magazine. Excel India is ably run by a team of senior journalists committed to values and quality standards in the profession. We urge you all to support and guide us in this endeavour. Reach us at