Srihari Kotela: Focus on food safety standards

Rama Krishna Sangem

Srihari Kotela, managing director of, that aims empowering agriculture, food processing and food safety in India, is of the view that by upgrading food safety standards the country can double its agricultural exports soon. The present  agricultural exports around Rs 3 lakh crore can be taken up to Rs 6  lakh crore. 

Talking to Excel India at his Road No 12, Banjara Hills office in Hyderabad, Srihari, a chartered accountant by profession, said: “We must urgently focus on improving food safety standards so that our export competitiveness in the global market for agricultural products will be enhanced. All these years, we have concentrated on increasing productivity, but now is the time for improving quality of our products?.

His eFresh primarily provides one-stop solution to all stakeholders, particularly agriculturists and farmers who are keen on taking their produce to next level. Good agricultural practices (GAP) play a major role in factoring in food safety standards. Currently, eFresh is engaged with farmers in five states – Telangana, Andhra Pradesh, Rajasthan, Gujarat and Tamil Nadu. 

Presently, we are in touch with around six lakh farmers and we want to take it to one million farmers by 2024,” he said. Our farmers are hardworking and intelligent. The only thing they need  is awareness and guidance on improving quality standards,” said Srihari Kotela. As of now, farmers of some crops like grapes are following food safety standards for exporting their produce, but not others.

Importance of safety standards

Food safety standards have become all the more important since recently, particularly in the post-pandemic world. The increasing focus of the global agencies like the UN too deal with it. Environmental, social and governance (ESG) concerns of the world bodies stipulate new norms in every area of agriculture – cultivation practices, use of pesticides, fertilizers among others, said Srihari Kotela.

Prime Minister Narendra Modi’s goal of doubling farmers income by 2023-24 is another important point for us all. Unless, we promote quality for both domestic consumption and exports purpose, we cannot really achieve this target of doubling farmers income. For this we need to educate and sensitize all the stakeholders including farmers, traders and lower government machinery,” said Srihari Kotela.



Rama Krishna Sangem

Ramakrishna chief editor of excel India online magazine and website

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Rama Krishna Sangem

Excel India national news magazine is a media startup founded and piloted by Rama Krishna Sangem, a Hyderabad based senior journalist with over three decade experience in the field of media, mostly in print journalism. His rich experience in reporting for both Telugu and English newspapers and heading a TV news channel and some online outfits will be of immense use to this venture. Excel India English news magazine seeks to fill the gap of analytical understanding to our readers who today are confronted with myriad media platforms. Our online version not only offers regular updates and commentary on happenings around us, but also gives larger stories not limited by space constraints of a print magazine. Excel India is ably run by a team of senior journalists committed to values and quality standards in the profession. We urge you all to support and guide us in this endeavour. Reach us at