Rama Krishna Sangem
IIM ShilloIng concludes the 3rd International Marketing Conference (iMaRC-3), held on January 30, 31, under the theme ;Marketing Transformation – Reimagine, Realign, and Rework. supported by Canara Bank, Bank of Baroda and Central Bank of India.
The event commenced with two-day pre-conference workshops on quantitative research methodology topics, covering PLS-SEM and Time-Series Analysis'. Dr. Lim Weng Marc, Dean and Professor at Sunway Business School, Malaysia, graced the occasion as the Chief Guest, conducting a workshop on high-quality research strategies.
The conference witnessed 254 submissions, with 234 registrations and 158 presentations, Prof. D.P. Goyal, Director, IIM Shillong while gracing the inauguration ceremony, welcomed all participants and paper presenters. The keynote session by Dr. Bipul Kumar explored emerging trends in marketing, including Artificial Intelligence,;Metaverse,;Sustainability, Climate Change, and Marketing, and Conflicts around the World.
Across 15 diverse marketing tracks, 32 sessions unfolded over two days, providing a comprehensive view of the evolving marketing landscape. Day 2 featured a panel discussion on Achieving Marketing Transformation through Innovative Marketing Strategies.
Sustainability is crucial
The Valedictory Session, joined by Chief Guest Dr. Nripendra P Rana, Professor at the College of Business and Economics, Qatar University, marked the culmination of the event. Prof. Prasanta Chopdar and Prof. Basav Roy Choudhary highlighted the conference's journey and IIM Shillong’s commitment to meaningful impact, respectively.
IIM Shillong expresses gratitude to its Knowledge Partner, Sunway University – Malaysia, and Publication Partners – Global Business and Organizational Excellence, International Journal of Quality and Innovation, and IIMS Journal of Management Science. Additionally, the conference’s achievements are attributed to the dedicated efforts of the organizing team and the Marketing Club of IIM Shillong, Markathon.
The conference emphasized the broader impact of marketing research in achieving the UN Sustainable Development Goals (SDGs). Aligning efforts with these goals is crucial for building a sustainable future.
As Philip Kotler rightly said that marketing takes a day to learn. Unfortunately, it takes a lifetime to master. Sustainability should guide our collective efforts ensuring marketing contributes positively to the world.
