Rama Krishna Sangem
Motorola, a global leader in mobile technology and innovation, on September 25 launched an exciting new TVC in India, starring brand ambassador Kriti Sanon as part of its festive campaign, “Hello Colours. Hello AI.” The campaign highlights Motorola’s leadership in design through its ongoing global partnership with Pantone™ in the smartphone industry with the most premium, stylish and colourful portfolio of smartphones, highlighting the lifestyle tech positioning of the brand and its appeal to the Gen Z consumers with the use of diverse and youthful colours, materials and finish.
Further, the campaign showcases Motorola’s commitment and leadership in Artificial Intelligence with advanced AI camera features and generative AI features across its premium smartphone portfolio.
For the festive period, Motorola introduces five vibrant new color variants for its most popular smartphones across different segments, namely – motorola edge 50 Pro, motorola edge50 Fusion, motorola edge50 Neo, moto g85 5G, and moto g64 5G specifically for the festive sale period. Aimed at breaking away from the noise of the festive season sales and securing attention of the today’s generation, the campaign is designed to celebrate essence of colours with a fusion of cutting edge technology and create a significant impact through the universal appeal of music.
The film is a modern, groovy recreation of the timeless song “Rangeela Re” from the movie Rangeela. This version resonates with Gen Z and the entire Indian audience, striking the right notes of vibrancy and fun.
Commenting on the campaign, Shivam Ranjan, Head of Marketing, APAC, Motorola, stated, “At Motorola we believe in being a lifestyle-tech brand that stands out in the smartphone category not just through its cutting-edge technology but also through its leadership in design. Our festive campaign is our endeavor to highlight Motorola’s dedication to premium, stylish devices with vibrant colors, materials and finishes and with the most advanced technology and AI features. We found a great way to express it by recreating the symbolic ‘Rangeela re’ track with the charm of our brand ambassador Kriti Sanon.
Kriti: Belnd of creativity, tech
Commenting on the collaboration, Kriti Sanon, Bollywood actress, and Motorola’s brand ambassador, said, “As an artist, I find the blend of creativity, vibrant colours, and technology truly inspiring therefore it has been an exciting experience to explore this theme with Motorola. I’m proud to represent a brand known for its meaningful innovations, striking designs and advanced technology. Motorola embodies everything that today’s consumers seek: innovation, style, colour, performance, and functionality. I believe this campaign will truly resonate with the audience.”
“With the ‘Hello Colours, Hello AI’ campaign, we’ve found the perfect mix of nostalgia and new-age cool. Bringing back Rangeela Re with a fresh Motorola touch felt just right, blending the brand’s bold new colours with its smart AI tech. And having Kriti Sanon on board made it even more exciting, helping us create something that connects with today’s audience while giving a nod to the classics. It was a delight to do this with Motorola who have been the perfect partners in bringing this idea alive.” said Abhijeet Ray – National Creative Director, Dentsu Creative
