MP Santosh lauds Divya Reddy

MP Santosh with Divya

Rama Krishna Sangem

TRS Rajya Sabha MP and party general secretary J Santosh Kumar has appreciated Allola Divya Reddy for striving to save desi cows. Santosh extended his support to Divya Reddy’s campaign of “Save Desi Cows”. She called on the MP on September 6, Tuesday at Pragathi Bhavan in Hyderabad and sought support to promoter her cause.

Santosh who launched popular Green India Challenge (GIC) five years ago is impressed with her campaign. People of different walks, particularly film stars, sports personalities, politicians and others including youth have responded to GIC call and planted saplings. Divya Reddy now wants to take the support of GIC for her cause.

Talking to  Excel India, Santosh said: “It is a good cause, and I fully appreciate Divya Reddy’s efforts to promote desi cows on a large scale”.  GIC has taken up several programmes to promote plantation of trees and save environment. In the last four years, GIC has seen planting around 17 crore trees in Telangana and elsewhere, as part of a call by CM K Chandrasekhar Rao.

Divya Reddy who started her own Klimom Wellness Center in Hyderabad since 2014 to promote desi cow milk and other milk products has been campaigning for her cause. Recently she met Andhra Pradesh Chief Minister YS Jagan Mohan Reddy and submitted a memorandum seeking his support to her campaign. Jagan and his wife Bharati Reddy have assured their support as it is beneficial to rural and urban population.

MP Santosh too commended Divya Reddy as her cause of saving desi cows and promoting Indian organic farming methods is environmental friendly. “We at Green India campaign encourage every issue that promotes environment and ecological balance. I am indeed heartened by the efforts of Divya Reddy in this regard,” said Santosh. Divya Reddy is the daughter in law of Telangana Environment Minister A Indrakaran Reddy.

Divya Reddy  spoke to Excel India, saying that: “India has a rich heritage of nurturing desi cows for long. Once we had more than a few hundreds of desi cow breeds. In 1960s, Brazil has taken our cow breeds and developed into a major cattle based economy. If cattle economy accounts for 3.5 per cent of our GDP, the same of Brazil is around 14.5 per cent now”.

Divya Reddy has expressed concern over depleting population of desi cows thanks to various cross breeding methods of late. She underscored the nutritional values of desi cow milk, which is unparalleled to that of other hybrid species of cows. Besides bringing awareness among people and farmers, Divya Reddy has been seeking support of governments and other agencies for creating awareness on this issue.


Rama Krishna Sangem

Ramakrishna chief editor of excel India online magazine and website

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Rama Krishna Sangem

Excel India national news magazine is a media startup founded and piloted by Rama Krishna Sangem, a Hyderabad based senior journalist with over three decade experience in the field of media, mostly in print journalism. His rich experience in reporting for both Telugu and English newspapers and heading a TV news channel and some online outfits will be of immense use to this venture. Excel India English news magazine seeks to fill the gap of analytical understanding to our readers who today are confronted with myriad media platforms. Our online version not only offers regular updates and commentary on happenings around us, but also gives larger stories not limited by space constraints of a print magazine. Excel India is ably run by a team of senior journalists committed to values and quality standards in the profession. We urge you all to support and guide us in this endeavour. Reach us at